We added lots of new product details, blogs, recipes, reviews and video – all loved by Google Search. Once we had built the new platform, it was rigorously tested so that we could guarantee no costly downtime or potential data breaches during the switch-over. The final layout shows a simple equal solution whilst making customers aware of both sides of the business and boosting the opportunity for additional sales.Ī beautiful looking website fails if it doesn’t help the customer to buy, so at Wag we put as much work into the behind-the-scenes technology as we do into the branding and design, resulting in a simpler and ‘quicker to checkout’ experience while ensuring robustness and security. We also advised Mark and Patrick to stick to a single website for both food and perfumeria, with distinct and clear customer paths rather than the originally proposed two websites that would split the products. We proposed simple, consistent branding, upfront banners and colour to remind people of the Iberian theme, but we put the products to the fore, using beautifully tempting imagery with clear descriptions to attract visitors. The old Pure Spain website focused on the overall Spanish-ness of their concept rather than the actual products they sell. We also had to guarantee a smooth migration of more than 250 products so that loyal customers could use the new website from the word “Go”.īranding is always important our job is to look after it, making it clear and consistent throughout the website, while not getting in the way for visitors. We had a strict timetable, defined by budget and the COVID-19 lockdown to ensure new audience capture during this stay-at-home period was benefited from. Mark and Patrick decided Pure Spain needed a brand-new website if they were to boost sales, but this presented a number of challenges.įrom initial kick off meetings it was made clear to Wag Design that any website transfer must appear seamless for Pure Spain customers – customer account details including passwords were to stay the same to ensure no customers were lost during the process. However, their site was becoming out of date, slow and the customer experience was not as engaging as the products, the customer pathway was also too lengthy and the backend of the site was not easy to update. The majority of sales come via their website, so business depends upon it. Pure Spain sources authentic Spanish gourmet foods, fine Spanish wines, kitchenware and a wide selection of popular perfumery. That’s exactly what Mark Low and Patrick Stacey did for their online business, Pure Spain Ltd: If your business depends on your website, now is the time to take a long, hard, critical look to see if it is still up to the job and can attract the new business you are going to need, as well as keep current customers loyal, when the pandemic is over. But if you are running your own business, you may be wondering if you will still have all of your customers when lockdown ends, or how you are going to find new ones to replace them. Some employees are making the most of lockdown working from home enjoying the garden or learning a new skill while waiting for normality to return – and that’s great. Critical ingredients blended for a mouth-watering website
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